Professional Services Marketing

Digital marketing for lawyers will focus primarily on local search strategies. Searchers want to find a lawyer close to their home or workplace who works in their required court system, and lawyers typically limit their practice to specific jurisdictions. Searchers also want to know that lawyers are experts in the field that they need help with.

Often, searchers look for legal assistance from lawyers whose content and statements they can relate to. We focus on reaching the searchers who best fit the lawyer’s service area, and ensuring that those searchers will see our clients’ in the most professional and advantageous light.

Healthcare services are typically local in nature as well, so we may focus on strengthening our clients’ influence in the local online community and reaching those searching for quality healthcare services in their area. The target audience for healthcare service providers can vary widely, so we develop the right strategies to reach each of the desired personas. Healthcare is also a very individualized and personal service, so automated marketing can be very beneficial in both creating new contacts that those seeking healthcare can require and maintaining the relationship with patients.

Regardless of the type of professional service, we analyze and organize the digital marketing plan into website tactics, marketing tactics, optimization tactics, advertising tactics, and conversion tactics. Here is an overview of a sample digital marketing strategy and the possible tactics for professional services marketing. Primary tactics ensure the client has quality content, interesting multi-media content, and a robust review strategy; these tactics might use brand recognition advertising.

A consultant’s business relies on reputation, and today, reputation is largely established online, therefore, digital marketing is a vital piece of the business strategy for consultants.