Conversion Tools
- Clear Unique Value Proposition – Making your unique value proposition clear to the visitor will help your site stand out from the pack. When people visit your site, you want to answer one of their most important questions: “Why should I buy from you?” Find your unique selling point, and make that point clear to the visitor.
- Good Calls-to-Actions & Headlines – A simple, strong call-to-action or headline that addresses your visitor’s needs is key to creating a high converting website.
- Simple, Easy to Navigate Structure – Your website should have a strong visual hierarchy to help visitors identify the most important content on any page. Good web design simplifies the navigation process so that users can explore your site more easily.
- Design for Speed – Loading times and website performance are strongly correlated with conversions, and people will leave sites quickly if they take too long to load. Your website should be designed to minimize loading times so that people will stay on your site longer.
- Responsive Design – Responsive design is how well your site scales and adapts on other platforms, such as mobile phones and tablets. Both overall mobile traffic and the number of users who shop on mobile continue to climb, so having a responsive design is more important than ever. People leave mobile sites extremely fast, therefore, making your site responsive will lead to more people staying on your site, having a more pleasant user experience, and ultimately more likely to convert.
Chatbots have exploded in popularity in recent years and have become effective conversion tools for many businesses. More and more people are willing to talk with chatbots when searching for information and solutions, so now is an excellent time to take advantage of this growing acceptance of bots. Chatbots grant you further options to engage with your leads, and chatbots are active 24/7, meaning that your leads can engage with your business even when your workday is over. Engaging your leads is vital to converting them into customers, with research showing that engaged customers spend more money on companies who engage with them. Using chatbots on your website will help you engage with leads more often, guide them through your site’s content, and convert them into paying customers.
Social Proof
The Internet is a social platform, and we are not just talking about social media, but rather social proof. Social proof, also known as informational social influence, is a psychological and social phenomenon where people copy others’ actions to undertake behavior in a given situation. Social proof can be a valuable asset within your conversion toolbox, and one of the most effective forms of social proof is reviews.
Reviews
Reviews and testimonials are some of the most effective examples of social proof, and conversion tools, businesses can use.
- Bright Local says that roughly 82% of consumers read online reviews for local businesses, with around half of 18-54-year-olds claiming to “always” read reviews.
- Online reviews are viewed as trustworthy by consumers, and consumers also spend much time reading reviews before making decisions.
If you have good reviews, and having more positive reviews is always better, highlight them on your website, social media pages, and you will see your leads convert more often, some studies say even up to 34%.
Call Tracking
More than just tracking people who visit your website or fill your contact form, you want to track the people who call your business. Call tracking significantly improves the effectiveness of your pay-per-click, or PPC , ad campaigns, especially if you want those ads to do a better job of converting people who do see or click on them. One example is through Google Ads call tracking, which can track the people who called your company after seeing or clicking on a PPC ad. Another example would be CallRail, which can track which specific keywords perform the best, and result in the most phone calls. By utilizing call tracking tools, your ads become more effective at targeting the demographics you want and allow you to follow up and convert a larger segment of the people who see your ads.
