Social Media Marketing Agency

In some business circles, social media is still considered a frivolous time-consumer filled with kitten pictures, memes, and viral videos. But that view is very far from today’s truth. No longer trendy or pointless, social media is woven into the daily lives of your customers and clients.

If your business has no active social media marketing plan in place, you are missing out on one of the most powerful and economical marketing methods available. In fact, social media is a key component of any comprehensive digital marketing campaign today and a full service social media marketing agency can be your key to success.

Little to no barriers exist to entering the field of organic social media marketing. Any business can play with the big boys on a relatively level playing field. Creating a solid social presence takes resources, but this can be done as quickly or slowly as your budget allows.

Of course, no one has an audience the first day joining Twitter or Facebook, (unless you have a built-in audience from another platform, like your site). But connecting with like-minded people who have a potential need for your products and services is easier than you may think.

The most important things are to create a social media marketing strategy and to be consistent so that your audience knows what to expect from you. And while the concept of “going viral” might be overhyped, the power of sharing means you can achieve huge reach if your content quality is spot-on.

When combined with an active social presence, the value of your excellent website design, your digital advertising and paid advertising, and other forms of marketing will gain a considerable boost:

• High social engagement is seen by Google as a signal of trust, popularity, and good reputation, and this rubs off on your website’s authority and ranking power.
• Include your Twitter account handle or Facebook page on printed media, and the visits this generates can turn into long-term followers. This is a far more powerful result than a one-off, easily forgotten website referral.
• Video marketing on social media gives businesses a popular medium to showcase their products or services. Videos can encourage customers to purchase, help businesses’ SEO efforts, and build an army of brand advocates and influencers.

Social media is about building relationships and engaging with your customers. With over 97% using social media on a daily basis, connecting with a business via social media is expected by most customers in today’s digital world.

You can engage with clients in a more personal way for more personal customer feedback and strengthened relationships. And, if done correctly, the effect is like having a room full of people listening to what you have to say in all aspects of your business.

• Customer Support via social media can be an efficient way of approaching a necessary business function. Done with care, this type of contact can be a highly effective way of supporting your branding. By engaging with customers and resolving issues in public, you paint a compelling picture of an active and trustworthy brand, with all the commercial benefits that naturally follow.
• Social media is excellent for customer research, offering a fire hose of data you can use to enhance your business in any number of ways. What is popular about your products, and what is missing? What conversations happen without your active engagement, and what can you learn from them? What are your competitors using social for, and what are the possible implications for your own activities?
• Although we all think of video marketing and viral success stories, videos can be instructional or educational. These are great opportunities for product managers to showcase their products, explain the benefits, and demonstrate the products they are using.

You must have a marketing plan if you want your business to thrive on social media. This plan will provide you with clear objectives, strategies, and goals for your social media activity. A plan will help you establish and maintain a robust online presence for your business and guide you through the essential steps you must follow.

When creating a social media marketing plan, set specific goals. Consider what you want to achieve, such as increasing followers or website traffic. Use the S.M.A.R.T. framework:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

This will guide you toward actual results and make it easier to create or adjust your goals in the future.

Understanding your audience is vital for social media marketing. Each platform caters to specific demographics, so create buyer personas to tailor your content. Outreach raises brand awareness and strengthens customer relationships. Create a prospect list and focus on building a meaningful relationship.

To create compelling social media content, first understand your audience. Create a balance of content types, such as images, videos, and text-only posts. Videos are increasingly popular. Use 2-3 hashtags per post or up to 30 on Instagram. Publish posts at optimal times by analyzing audience data. Plan and schedule content in advance for consistency.

Our social media marketing agency services go well beyond random posts on Facebook with your business’ latest coupon or special. At VIEWS, we believe the heart of powerful social media marketing lies in understanding the unique needs of your business and its customers. With a deep understanding of what motivates your customers, we determine which social channels will be most effective to reach your business goals.

Some of our social media management services include:

• Thorough analysis of your existing social media presence to determine what may be working and what may need some work
• Defining areas for growth and opportunity specific to your industry and competitive landscape
• Formulation of a strategy and social media plan to reach your target audience, build brand loyalty and awareness
• Compelling content creation that resonates with your customers, fans, and friends of fans and followers in a more personal way
• Advertising on social media to generate targeted leads and expand your reach

Whether on Facebook, YouTube, Twitter, LinkedIn, or Instagram, your customers are socializing online and looking for and sharing information about your brand. Users are turning to social media channels to seek information about a business, like customer reviews and recommendations, as well as to communicate opinions and provide feedback. For businesses who inhabit the real estate of the internet today, social media is just too powerful to ignore.

Social media marketing is an invaluable platform on which to boost your brand’s accessibility! With an effective social media campaign, you will see unparalleled results including:

• Overall stronger relationships with customers
• Healthy customer retention
• Customer loyalty and advocacy of your brand
• A new awareness of what your customers want
• One-on-one rapport with your audience
• Increased social clout
• New channels to generate leads
• Encouraged brand recall across all audiences
• A better understanding of the nuances of communicating on each social media platform

If your brand has yet to reap the benefits of a popular and engaging social media presence, you are missing out on one of the most powerful and economical marketing methods available. Now is the perfect time to start working with an internet marketing company whose social media marketing specialists can help establish your company’s brand and connect you with your socially savvy audience.