Local SEO

Being found when someone searches for your keywords is an essential part of any online marketing plan. Organic search engine optimization (SEO) is a method of ensuring that your business is ranked at the top of the search results. The process of making your website stand out from the competition and helping your potential customers to find you easily is complicated, ever-changing and sometimes may seem outside your budget. A local search engine marketing agency can help make sure that you are found by your target audience.

Search engines have become increasingly sophisticated over the years. They need to be able to quickly interpret what a website is all about so that they can match user searches with website content. SEO marketing, therefore, involves constantly changing rules and techniques that help search engines sort out what your web pages are about. Add to this the fact that a rising number of viewers (9 out of 10!) are accessing the search engine results pages (SERPs) on mobile devices to gather all types of business information, and you can see that search engine optimization is an important endeavor.

Are you primarily interested in reaching local markets for your products or services? An increasing amount of Internet users are turning to local search to find the businesses that are nearest them. 

Google Business Profile has a description area. The description text area can accommodate up to 750 characters. Here, you can tell people about your business, why it is unique, and why they should try your products or services. You can also leverage the text box and enter highly targeted keywords for a more optimized business description.

The best approach to optimizing a GBP description listing is to fill out all required information, including the date the store first opened, hours, payments accepted, locations served, and more.

Google also allows previous customers and clients to make or “suggest an edit” to a GBP listing.

When someone clicks the “suggest an edit” button, they can update a business’s details. Sometimes, the changes can go live without the listing owner’s notification. As an agency, one of our best practices to keep all your details intact is frequently reviewing your listing.

Once suggested edits have been made, you can see them in the “Google Updates” notifications tab. Most suggested edits fall in the business category. These notifications allow you to review and approve updates suggested.

Another way people engage with a business’s GBP listing is to ask questions. People can post and answer published questions, and business or listing owners can also answer questions.

Answering these customer questions is a sign Google uses to see how often a business engages with its audience, and other users look at this section for the same reason. So check to see if your customers are asking questions, and answer promptly.

Google Business Profile also has a messaging or chat option. This allows user-business interaction through a built-in messaging platform. Enter your mobile phone number and follow the verification steps to activate the chat or messaging feature. The chat platform is activated. You will receive messages on your mobile phone from prospects who left messages via your GBP listing. Here, you can keep in contact with these prospects.

Another vital feature to aid in optimizing your Google Business Profile listing is the ability to add photos and videos. Take a picture of your business or store’s exterior to give visitors an idea of your store’s appearance. You can also generate interest by uploading photos showing how your business looks from the inside or displaying what products or services you provide.

Due to the success of social media to connect people basically anywhere in the world, Google integrated social signals into their search algorithm, as we mentioned above. This clearly shows that a new approach to SEO should be taken if you want to take advantage of social signals and AdaptiveSEO is the answer.

With content and social media being direct ranking factors on Google’s search algorithm, SEO, content marketing and social media are no longer able to be segregated into their own silos anymore. With AdaptiveSEO we can combine all of the aspects of optimization so that you will have one strategy that will complement your entire web presence.

As a local search engine marketing agency we build on your company’s reputation through reviews and directory submissions, we utilize content marketing and social media marketing to increase your authority and influence in the communities where those seeking your products or services will be found. Customer confidence can go a long way in getting people to come to your business. That confidence can be built by participation in targeted groups and by creating quality localized content. This content can live on your site, but also be used on various social platforms. Your desired audience might live on LinkedIn, Facebook, Houzz or Instagram. We will help you determine which areas will get you the best results.

Adaptive Search engine optimization and marketing services by VIEWS local SEO company will help your website be found, stay relevant and engaging, and work to attract lots of targeted traffic, organically. Organic traffic is made up of visitors who have found your website through a simple search engine query – the most popular method of finding companies online today.

In determining which individualized digital marketing solutions will work best for you, we’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There is a perfect mix of search solutions out there for your business. With a little digging, we will uncover that mix, and help your business show up where you need to be seen.

Given the prevalence of local searches in today’s marketplace, taking the time to optimize your business for local search is invaluable. Doing so with help from VIEWS local search engine marketing agency specialists can contribute to increased business and revenue, without the stress of conquering the learning curve. We also incorporate other services, such as Google Ads and social media, to enhance your local online visibility. Contact us today at 610-650-0227.