Build a Digital Marketing Blueprint for Success with VIEWS
A digital marketing blueprint is an actionable plan outlining the processes and tasks needed to enhance the marketing efforts of your business. Blueprints typically include the high-level steps involved in developing the strategy and more specific duties. A key component of blueprints is that the blueprint is an actionable plan individualized for the specific business, rather than a general list of suggestions. The items and tasks included in the blueprint need to be actionable and concrete, giving both the company and the marketing team a plan for what needs to be done. Individualized items are necessary since each business’s situation is different.
When creating a blueprint, the main components included are the following:
- Objective: the goal of your overall digital marketing strategy. The aim should be concrete, specific, and realistic. Your goal should be achievable through actionable tasks.
- Approach: the approach of your blueprint should outline all parts of how you develop your marketing strategy, from analysis and evaluation to determining what keywords and content you want to emphasize.
- Process: this determines how you will communicate with your clients and what you will discuss with them.
How VIEWS Can Help You Build a Blueprint for Success
VIEWS Digital Marketing can help your business succeed through our digital marketing blueprint services. We aim to help businesses, from B2B to niche retail stores, succeed through digital marketing, and developing a blueprint is a critical step in that process. We take the time, using various tools and research, to evaluate how your company is performing against competitors in your industry. We may examine what top competitors are doing to excel in specific areas and we will compare how you are doing with the goals that you have. With this knowledge, we will determine what options will drive success for your company and lay out the specific steps that need to be taken to achieve that success. Our approach, experience, and knowledge have led to great success with our clients’ blueprints. As a result, we have found that most of the organizations for whom we created a blueprint for continued working with us in one capacity or another. If you want to grow your business and generate more leads, our blueprints are for you.
Our Experience
We have years of experience working with our clients and developing a blueprint for their businesses. Our blueprints evolved from our experiences working with small and medium-sized enterprises and analyzing the results of our marketing efforts. Many of the companies we have worked with wanted to leverage their internal resources to conduct their digital marketing campaigns themselves but struggled to know where to start. We recognized this need and now offer standalone blueprint services as a result.
We Can Do Some, or All, of the Work
One of the great things about working with VIEWS is that your business has control over how the work is split between you and us. You can find yourself lacking the resources to tackle all of the steps or actions in a blueprint. To make the work easier for you, we offer to handle most or all of the work we detail in our blueprints. We have plenty of experience, skills, and certifications in many digital marketing strategies and technologies. We even offer to train your team in certain digital marketing areas or technologies. A significant aspect of blueprints is making things easier for you, and flexible workload options are a natural part of that philosophy. And though you are under no obligation to work with us to implement your blueprint, if you do choose to do so, the cost of your blueprint will be credited toward your SEO plan implementation.