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Digital Marketing: Expand your Reach with Digital Advertising

August 1, 2024
Person writing "audience" on whiteboard | Personalized Digital Marketing Tactics | VIEWS Digital Marketing

Businesses need to reach new customers and one way to do that is to expand their online reach and connection to more customers. At VIEWS Digital Marketing, we understand companies’ challenges in enhancing their online presence and generating leads. This challenge to enhance online presence and generate leads begins with recognizing the power of digital advertising as a tool for growth and transformation. When expanding your reach with digital advertising, you have many options: PayPerClick (PPC) Search ads, social media ads, video ads, local search advertising, display advertising and more. So, how do you decide which forms of digital advertising to incorporate into your digital marketing campaign?

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Discovering Digital Advertising

You may realize that you need help to stand out from the competition but the path to get there is crowded and confusing. Often the answer is a robust digital advertising strategy to attract and engage potential customers. But even after you make the decision to try digital advertising, there are so many options and you need help exploring the various advertising methods like PPC, social media ads, and programmatic advertising.

With our extensive expertise in digital advertising, SEO, digital marketing strategies, and social media, we are well-equipped to guide you through the complexities of digital advertising. We provide the knowledge and tools to succeed, instilling confidence in your digital marketing decisions.

Evaluating Your Options

When first thinking about expanding your reach with digital advertising, you must carefully consider what advertising options are available. Below are many of the different types of digital advertising methods and technologies.

Pay-Per-Click (PPC) Advertising

Pay-per-click advertising lets businesses place ads on search engines, like Google, and only pay when people click on the ad. This method targets users actively searching for related products or services. Some of the benefits of PPC advertising include the following:

  • Immediate visibility on search engines
  • Budget control with pay-per-click pricing
  • Measurable results and ROI tracking

An example of PPC advertising in action is this: A professional service company can use PPC to target industry-specific or service-focused keywords, driving qualified traffic to their website and generating leads. By implementing PPC campaigns focused on specific keywords, this company can improve its online presence and generate more leads from its target audience.

Google Ads menu | Expand your Reach with Digital Advertising | VIEWS Digital Marketing

Social Media Advertising

Social media ads leverage platforms like Facebook, Instagram, LinkedIn, X, TikTok, and YouTube to reach a target audience based on demographics, interests, and behaviors. Some of the benefits of advertising on social media platforms include the following:

  • Precise targeting options
  • High engagement rates
  • Cost-effective with flexible budgets

An example of a company that uses social media platforms to advertise to its target audience could be a local home service provider that can use Facebook ads to reach homeowners in their area, promoting seasonal offers or new services. Other examples include leveraging LinkedIn ads to enhance brand visibility and attract B2B clients.

Display Advertising

Display ads are visual advertisements placed on websites, apps, and social media. As ads that primarily use visuals, display ads can be in the form of banners, images, or videos. Some of the benefits of display advertising include the following:

  • Broad reach across various platforms
  • Visual appeal can attract attention and engagement
  • Supports brand awareness and retargeting strategies

Here is an example of display advertising in practice: A retail business can use display ads to showcase new products and retarget users who have visited their site but have yet to purchase. You can also run display ads on industry-related websites to build brand recognition, retarget potential leads, or maintain a consistent brand image across different platforms.

Example of a display ad | Expand your Reach with Digital Advertising | VIEWS Digital Marketing

Programmatic Advertising

Programmatic advertising uses AI to automate the buying of ads, ensuring they are shown to the right person at the right time. Some of the benefits of programmatic advertising include the following:

  • Efficiency in ad placement and budget management
  • Advanced targeting capabilities
  • Real-time data and insights

An example of programmatic advertising is a healthcare provider’s ability to use programmatic ads to target specific patient demographics efficiently. Employing programmatic ads can also help with location-based targeting and optimize local ad spending. Programmatic advertising platforms can also use AI-driven ads to enhance scalability and precision in marketing efforts.

Overcoming Advertising Challenges with These Tips

As businesses seek to expand their reach with digital advertising, many of them may need help. They are challenged with how to optimize ad campaigns to outperform competitors and achieve the best possible return on investment. Thankfully, those hurdles can be overcome with VIEWS Digital Marketing by your side.

As an agency, we take on the responsibility of managing your advertising campaigns, from strategy development to execution and monitoring. This allows you to focus on your core business activities, knowing that your advertising is in capable hands. Some of the techniques that we employ in our digital ad campaigns include the following:

  • AI Tools for Targeting: Use AI to analyze user data and predict the best ad audiences, increasing efficiency and conversion rates.
  • A/B Testing: Conduct A/B tests to determine which ad variations perform best, optimizing for higher engagement and ROI.
  • Current Trends: Programmatic advertising, influencer marketing, and video ads are currently leading trends, offering innovative ways to engage audiences.

Achieving Success with Digital Advertising

After implementing the various techniques discussed above (AI, A/B testing, etc.), your business will begin to see concrete results. A well-executed digital advertising strategy can lead to improved brand visibility, increased leads, and better customer engagement.

However, your digital advertising journey is still ongoing. At VIEWS, we emphasize sustaining growth, which requires continuous optimization and adaptation. We regularly update our advertising campaigns with more effective strategies and leverage new tools for long-term success.

Below is an example of a testimonial from one of our digital advertising campaigns:

“Amazing Gates began a coordinated and consistent Google paid search initiative about two years ago with the WSI team and have experienced, by far, the best results of all the services we have used over the years. I would say the results-to-budget ratio is what we had hoped for but did not really expect.”

$110K Ad Spend

9K Conversions

$12 per lead

The result is that your business will transform. With a well-executed digital advertising strategy, you will establish a robust online presence, consistently generate leads, and increase sales. Over time, you can become a leader in your industry, attracting more customers and opportunities. This is the power of digital advertising, and we at VIEWS are here to help you harness it.

Contact VIEWS to Expand Your Reach with Digital Advertising

Ready to expand your reach with digital advertising? Contact us for a free consultation to learn more about how VIEWS Digital Marketing can help your business grow.