VIEWS Digital Marketing Blog

Content Marketing allows small businesses to publish their own work or express their thoughts and opinions about other ideas that have been circulated. This input grants entry into the world of your target audience. Small businesses become influen…

One of the essential aspects of a successful website is valuable and shareable content. Writing a content is a time-consuming effort as it takes a lot of research and a well-thought plan on how to convey the message in an interesting or factual ma…

Chances are, you know all about content marketing. You may have even heard of content shock, too. And so, which is it? Is content marketing a necessary part of digital marketing success? Or is there too much content already out there for anything …

Social marketing is a widely used online campaign technique. Most businesses try to keep up with the latest trends as that continually evolve and at a fast pace. If your company can’t keep up, your competitors will start outshining you. Don’…

Last week, we discussed five warning signs of an ineffective website that could be costing your business time and money, not to mention potential customers. Consider your website as a salesperson that is accessible 24/7. More often …

Google recently rolled out of “Google My Business” — a “master dashboard” for Google Plus, Google Maps and Google Search and has left plenty of small businesses confused. Gone are Google Places and the recent Google change from the 7 pack listings…

If you’ve been using Facebook for quite some time, you have probably noticed a new feature for reacting to someone else’s post. The iconic Facebook “Like” button now includes different emojis – love, haha, wow, sad an…

Every business owner’s primary objective is to sell products and services to customers. Since the digital world changed the marketing sphere in the last decade, competing against co-competitors is a roller coaster ride. The Nashville Digital…

Brand Reputation can make or break a small business.  The process of branding gives a business an identity.  This allows customers to relate to how a business operates and works with their customers. A strong and positive brand helps a business es…

Competition is a good thing because it spurs innovation and forces improvement. If anything, it’s consumers who drive this intense competition – businesses are simply reacting and trying to keep up with the customer’s demands. When you…

Search Engine Optimization (SEO) is a phrase you hear about every day in business. If you are one of the companies who has yet to employ SEO in your business plan, you might be wondering “Is Search Engine Optimization or a digital marketing consul…