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Every day we hear different Search Engine Optimization (SEO) techniques to increase traffic flow to a site, about changes to Google’s algorithms, or statistics on how prospective customers are making buying decisions. Despite the fact that online …

Start making the right choices for your website. Want to give your website an entire new look? Make sure you have audited your old site so you can restructure your design based on the best SEO practices. One critical opportunity is to improve the …

Websites contain several different types of content. This content is built on a mix of informational and promotional. As a digital marketing agency in Nashville, Tennessee, we have created several types of content for clients; one of the most misu…

A landing page is more likely to send people to your site than a digital ad because today, people search for specific things that they are looking for on search engines. When the search engine results page (SERP) displays the relevant pages, they …

We have to admit that digital advertising has been helping small and local business owners. Due to advancements and creative thinking, many advertising models have been sprouting since the last decade including that of video marketing, retargeting…

Consumers have always relied on word of mouth and reputation when deciding what brand of an item to purchase or whether they will visit a business. Today’s consumers rely heavily on virtual word of mouth, via social media or online reviews. Busine…

Achieving a higher return-on-investment for your search campaign involves spending strategically and examining the analytics. A higher cost does not necessarily mean higher ROI; it is important to monitor your advertising budget and invest wi…

Social Media Builds Digital Reputations Establishing your brand takes time and resources, and in the linked digital world today, the reputation you have worked so hard to build can be tarnished with a few simple keystrokes. Your business informati…

The Right Mix of Quality and Value Just ‘doing social media’ isn’t quite as simple as just setting up a Facebook Page or Twitter Profiles for your business and posting. There is so much more you can do, but there are a few things…

Did you know that most retail brands (around 91%) use two or more social media channels? Both leading and local brands leverage the popularity of social media to communicate with their audience. Different social platforms can act as a great custom…

Google has re-arranged the search engine result page (SERP) to an entirely new format that removed the paid ads on the right pane.  There are several, more subtle, changes as well and here is the condensed list of what you should do to dominate se…

Are you looking for the top 5 content marketing strategies for 2016?  Everybody involved with marketing a brand, large or small, has at least dabbled in content marketing. Many marketers are utilizing content to reach out to consumers. However, no…