VIEWS Digital Marketing Blog

Programmatic Advertising uses artificial intelligence to find the “best match” for publishing display ads. It is a highly efficient and effective form of reaching your target market.  Recent advances in programmatic mean that in additi…

If you’re a business owner, you instinctively know who your company’s buyer personas are. The question is, how well do you market to them? Marketing personas or buyer personas are a representation of your target market. From a marketer’s perspecti…

2016 has come to a close, and we welcome a brand new year with high hopes. What does the world of digital marketing hold for marketers and business owners? Even though the future is uncertain, WSI Websense still has some 2017 digital marketing pre…

Marketing Automation might be the best thing since sliced bread – at least for marketers. In the world of digital marketing, the methods that were once efficient may not be as effective today. Innovation and technology evolve every minute ma…

Marketing automation is a big help for businesses of all sizes – small, medium and large. With all the advances in technology marketing automation is a must-have for businesses these days. The system automates repetitive tasks to reduce thes…

One of our previous blog posts, we stated that 75% out of the 900 million Gmail account users access their emails through their mobile phones. Based on these facts, we can conclude that users also use their cellular phones in browsing internet sea…

Want to improve your email marketing results?  If you’ve been sending out email blasts and autoresponders for years, you have an idea how hard it is to grab reader’s attention. Your leads and previous customers have little time to read due to high…

Email marketing should be a fundamental component of your digital marketing strategy, as it continues to be one of the most effective ways for a business to connect with their audience. Regardless of the devices used, email marketing yields an est…

Beepers and clunky cellular phones are a thing of the past but we must admit that without them, mobile devices wouldn’t be a thing today. The evolution from clunky cell phones to touchscreen smartphones is phenomenal. These gadgets are impressivel…

The race to the top of the search engine results is tight. The competition is highly competitive and the process of increasing your online visibility, known as search engine optimization or SEO, is complicated. Fortunately, Google often offers SEO…

Search engine optimization and SEO practices are complicated stuff. There are a lot of things that to accomplish, and the process is tedious and repetitive. It can get overwhelming too. With over a decade in the business and online marketing indus…

What does SEO of the Future look like?  Who knows but the argument that search engine optimization, or SEO, is dead reminds me of the early years of social media where many people said it was a fad. Just because the specifics are unknown does not …