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What is Content Marketing Automation?

May 24, 2023

Content marketing automation is a process that automates the creation and distribution of content. Marketing automation allows companies to increase their reach, visibility, brand awareness, and sales conversions.

Content marketing automation tools help you create high-quality content without having to spend hours writing or researching each piece individually. This can be done through templates or pre-written articles that are then customized with your own information before being published online via social media channels, email marketing, or other avenues.

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How Does VIEWS Use Content Marketing Automation?

We make strategic plans for clients and stick to them so we can measure the effectiveness of your content marketing automation plan and adjust as needed. Data collection allows us to see which processes or campaigns are working and which need improvement in order to increase conversions, engagement, etc. In our experience, it is best to monitor campaigns closely and adjust parameters to capitalize on content receiving high engagement and return.

The next step is setting up automated processes that will collect data from various sources (like social media, and email marketing platforms) in order to make better decisions about what content should be used, how prospects should be segmented, etc.

Woman sitting at desk writing email | content marketing automation

What are the Benefits of Content Marketing Automation?

Save time/higher efficiency for prospects just starting out in the buyer cycle.

Improve lead generation with a personalized experience. You can segment prospects based on particular interests and automate your content so that it specifically targets these people based on their specific likes and dislikes. Appealing to people with content specific to them will help move them toward the next step in the buyer journey and keep them engaged.

What Types of Businesses Can Benefit from Content Marketing Automation?

Any business can benefit from content marketing automation. Sharing interesting content with your prospects and customers helps to keep them engaged and your brand top of mind. Doing so is essential in our crowded marketplace. For example, if you are a home care agency, share

To succeed with content marketing automation, you need to understand your audience’s needs and then create content that meets those needs. For example, if you’re selling a product or service where customers have many options to choose from, then you need to understand what is motivating the customer to use your brand over others. Creating content that highlights your unique selling proposition will help you stand out to prospects and remind current customers why they are using you in the first place.

How Can Content Marketing Automation Improve Lead Generation?

Content marketing automation is a powerful tool that can help you generate leads and close sales. Here are three ways it can do this:

  • Targeted Content: The ability to send highly-targeted messages to your audience means that you’re able to provide them with the information they need at the right time.

  • Personalized Messaging: Personalization has been shown to be one of the best ways of engaging customers–and when done well, it can also increase conversion rates by upselling products or services based on past purchases or interests (e.g., “You bought X last month; would you like us to send over some Y?”). By automating this process through email sequences and drip campaigns, marketers can ensure every piece of communication feels personal while still being delivered quickly enough not to lose interest from potential buyers.

  • Moving Prospects Closer Towards a Sale: Automated emails allow marketers more control over how often they reach out during each stage of their buyer journey so they never miss an opportunity – whether someone just signed up for something online yesterday or has been visiting websites regularly for months.

How Does VIEWS Measure the Success of My Content Marketing Automation Efforts?

  1. Engagement Rates: Engagement is the measure of how many people are interacting with your content. It can be measured by shares, likes, comments, and so forth.
  2. Conversion Rates: This is a metric that tracks how many visitors convert into customers after visiting your site or blog posts. You can track how interested visitors are on this metric.

Content marketing automation is essential to attracting and engaging prospects and customers. You can still send relevant content based on different interests and preferences. Make sure to use a reliable content marketing automation platform and track your data so you can adjust as needed.

Give us a call at 610-650-0227 to get started with content marketing automation to increase engagement and convert more leads to customers.