What Is Google Analytics 4?
GA4 is the new version of Google’s unified analytics platform. GA4 helps marketers and business owners collect data, understand customer journeys, and put their data in understandable, readable reports for all their websites and apps. As with previous versions of Google Analytics, Google Analytics 4 benefits businesses by helping them understand their websites’ performance and how customers use their sites. However, this new version will affect how companies access their earlier data and how they translate the future data.
One of Google Analytics and Google Analytics 4 benefits is to collect customer data and track activity and engagement on the web properties. If you want to see how much traffic your website is getting or how people behave and use your site, an analytics platform is required. By using Google Analytics or GA4, creating campaigns or changes in strategy as a business owner or a marketing agency is more data-driven. Because Google will stop tracking on July 2, 2023, and eventually drop Universal Analytics entirely, having an archive of that data is vital to being able to see your website performance comparisons.
GA4 also has features that allow business owners to obtain more in-depth information about their customers.
- Google Analytics 4 provides advanced tracking of goals and conversions to see your campaigns’ success, like newsletters, important blog posts, interactive tools on your website, and more.
- Google Analytics 4 measures more in-depth engagement metrics that measure how users behave on your site, such as how much time they spend on the site, how many pages they visit, and which forms they fill out.
- Google Analytics 4 can use machine learning techniques to help businesses track every point of their customers’ journeys across your websites and apps, such as measuring which segment of users are most likely to buy from you within the next few days.
